Eletho is an NAD longevity brand that blends ancient philosophy with futuristic design, drawing inspiration from the idea of a civilisation unlocking the secrets of vitality. The project centres on gold as a symbolic thread of alchemy, transformation, and the pursuit of knowledge, expressed through a distinctive sci-fi aesthetic focused on well-being and longevity. I was involved in the development of the brand identity, alongside product and packaging design, translating the concept into a cohesive and visually distinctive brand experience.