Graff Butterfly
Art Direction
Animation
Art working
Print production
Created for Graff, this campaign brought the House’s iconic Butterfly motif to life through a series of animated visuals inspired by the delicate glass orchid sculptures of British artist Laura Hart. Developed for digital billboards and social media, the motion assets transformed still imagery into captivating expressions of movement, celebrating the beauty, elegance and fragility at the heart of the collection.
Butterfly Catalogue
A bespoke print piece created to showcase Graff’s Butterfly collection, translating the elegance and precision of the jewellery into a tactile brand experience. The 64-page catalogue featured luxurious green foil detailing, gilt-edged and thread-sewn pages, and a custom envelope with metallic foil lining—bringing together craftsmanship, materiality, and production excellence in a highly considered collector’s piece.
